ESSENCE STATEMENT

Nudie Jeans is the property we chose to better market and promote. Nudie Jeans is a clothing company that originated in Sweden. The brand has a large target audience of all people from the ages 18-40 years old.  The production of Jeans is what Nudie Jeans is best known for because of its unique design and organic material. We chose this brand because although Nudie Jeans might be popular, the marketing ideas aren’t the best. Nudie Jean’s is worn mostly by males because it isn’t marketed well to females, especially on their website. Nudie Jeans create engagement with their users, which is important element to promoting their brand. Creating engagement with the audience allows the audience to stay more connect to the brand.

WEAKNESS

Although Nudie Jean’s is a high quality jean brand, there are many weaknesses to its property. On the website, there are FAQ forms for users to view in case of difficulty. Gender is always addressed in the form and there isn’t any improvement with the current problem. When shopping for jeans, users can easily navigate where to buy the jeans. However, all the pictures that are shown with each jean are pictures of men wearing the jeans. This is a major weakness because these pictures are only targeted towards males. Nudie Jean’s has a target audience of all gender from ages 18 to 40 years old and isn’t targeted towards one gender. The problem hasn’t been fixed on the website and if it isn’t solved, this weakness would haunt the property’s success in the long term. Another weakness that Nudie Jeans has is the lack in community outreach. One main source of reaching out to the community was through the use of indie bands. Nudie Jeans would post videos of the indie artist/bands performing on their YouTube channel. It has been a year since Nudie Jean’s has unitized their YouTube Channel and this serves as a weakness. Having Indie Bands sponsor under Nudie Jean’s strengthen the community within the property. Since indie bands are starting bands, they have small communities that are formed. Having communities from Nudie Jeans and indie artist/bands allows the communities interact with each other. This interaction allows both communities to build on each to expand Nudie Jeans. With the lack of indie bands, it makes reaching out to the community more difficult.

PERSONAS

MOBLIE APP

The missing component to a successful property was the lack of having a mobile app. having a mobile app is important because it allows users to engage with Nudie Jeans wherever the user is. This user engagement allows Nudie Jeans to become successful by reaching out and expanding the community.
Giving users access to music helped branch out Nudie Jean’s community. Through the sponsorship of many indie bands, it helped reach their property out to new communities. The implementation of music on the app strengthens the reach to expand their property. The sole purpose of having music was have our users consistently comeback and use the app. This concept will make our users addicted to the app, which explains the need to design a user-friendly app. A user-friendly concept will allow the users to get straight to listening to music without any difficulties. To ensure that this app has a user-friendly concept, the limitation of buttons was needed for this app. The variation of many buttons would make the app look more clustered and complicated, which would make the users unhappy or confused. However, with the limitation of buttons, it makes the ability to listen to music faster and makes the app look clean. To listen to music, users would tap on the “Listen Now” which directs the users to the option to choose their music. The selection of music would consist of the indie bands Nudie Jean’s chooses to sponsor. When the artist/band is selected, the user is given a track list from a chosen album and can view information about the chosen band. Since Nudie Jean’s lacked in reaching to the community through music, having music in the app strengthens their property. The strategy of using music on the app helps the community of Nudie Jeans expand to new communities in the indie circle.
Having access to Nudie Jean’s blog helps the property connect with its community, which is why it’s implemented in the app. Nudie Jean’s blog is proven to be a success with the constant blogs about their organic jeans and forums about what people want to ask. The only way to access Nudie Jean’s blog is by accessing it through their website but having this app changes how a user access blogs. Having this app allows the user to access the blog without going to the website. This helps the user access the blog faster and efficiently. The blog lets users read, comment and post about their experience with Nudie Jeans. The design of the blog section of the app isn’t complicated to use. From the home screen, users select the “Blog” button to be directed to the blog. Among the selection of blogs, users can select which blog to read and have a choice of commenting on a blog or sharing it on their choice of social media.  The blog creates an interaction within the community, helping the users become a part of the property. Being a part of the property is important because it helps Nudie Jeans understand what their user’s needs and problems about their clothing or property in general.
Allowing the users to design their own jeans helps the users describe their experience with Nudie Jeans. With this key feature, the user is the designer and the ability to design their own jeans is at their fingertips. Nudie Jeans is known for using material from countries like Rome, India, Africa and other countries to product their high-end organic jeans. Users can pick the material they want from their desired country to create their jean. Since Nudie Jean already uses material from different countries, it wouldn’t be difficult to use this new feature. The ability to customize jeans is important because each jean has a story, the concept for this feature is designed for users to customize the jeans based on their experience with the property. Each jean is like a book, with each jean that is newly customize tells a new story and the designer (user) is the one telling the story. However there are cons to this new feature, such as the variation of many styles created. If Nudie Jeans wanted to create jeans that are limit to the property, it would be hard to sell because of the ability to customize something that might look similar. Although customizing gives the user the freedom to design their jeans, it might take away the true value of Nudie Jeans. The design of the app is very straightforward to help serve the user-friendly concept. To avoid any explicit designs, users can only select what they see. On the right side of the screen, the user can control the tool bar to design and share their jeans on social media.
PREVIEW OF APP DESIGN